Ten years ago a psychologist by the name of Barry Schwartz, released a new book with a groundbreaking idea. In the book, titled The Paradox of Choice, Schwartz argues that the overwhelming number of choices consumers face don’t actually help them find what they are looking for. Instead, the sheer number of options facing consumers causes stress, unhappiness, and even loneliness.
From A New Activity To A New Friend; Smacktive Wants To Help You Discover What's Right Next Door
Forbes - 12 Dec 2014 21:30
Ten years ago a psychologist by the name of Barry Schwartz, released a new book with a groundbreaking idea. In the book, titled The Paradox of Choice, Schwartz argues that the overwhelming number of choices consumers face don’t actually help them find what they are looking for. Instead, the sheer number of options facing consumers causes stress, unhappiness, and even loneliness.
Share this Article
Recommended